CRM

Developing a Multidimensional Measurement Plan for a CRM Implementation

In the life sciences industry, there are no clear best practices or standard frameworks on how to establish a measurement plan for an end-to-end CRM implementation. A CRM roadmap strategy…

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Pharma CRM Implementation: The Critical Role of First Line Managers

Most project managers in the life sciences industry know that for a CRM implementation to be a true success, management buy-in and training must be top priorities. This is especially…

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Managing the Growing Pains of Next Generation CRM in Healthcare

Organizations across industries have made significant investments in their CRM strategy, implementation and on-going maintenance.  While each industry brings its own uniqueness with how they chose to interact and engage…

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