Payer Consumer Hub

Payer Consumer Hub (PCH) is a master data management solution that helps healthcare payers market and sell to consumers. The PCH employs master data management principles and tools to create a “single version of the truth” for individual consumers as prospects and/or members in support of targeted consumer marketing. The PCH streamlines marketing and sales processes through integration with leading CRM platforms such as Salesforce.com.

Considerations for B2C Marketing and Selling Processes

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Consumer Market Ecosystem

Multi-channel marketing and selling is inherently difficult. Segmenting, targeting, and response modeling all require consolidation of interactions to the right member or prospect.

MDM has proven to be a key enabling technology for B2C marketing/selling in other industries (FSI, Telecom, Retail, Life Sciences, etc.).

Approach to Avoid

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Approach to Avoid

Managing, stewarding, analyzing and governing member/prospect information in multiple systems may have worked in B2B marketing/selling where the prospect universe is relatively small.  However, this type of federated data management approach will not work well for consumer data, where the prospect universe can be massive.

Master Data Approach

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Master Data Approach

HighPoint’s Payer Consumer Hub, based upon Informatica’s MDM platform provides a “best practices” approach to improving consumer engagement through consumer data management excellence. This master data approach applies proven master data management principles and tools to establish a central, governed storage point for consumer/member/prospect data that all applications and processes can use.

Applying a master data management approach to consumer data management supports the B2C transition by integrating the requisite data for streamlining marketing, sales, healthcare value, and service operations.