Payer Consumer Hub
Healthcare Payers are evolving sales, marketing, care management and other facets of their business to support consumer engagement and consumerism. Marketing and selling processes that were honed for “Business to Business” models are being augmented with “Business to Consumer” (“B2C”) processes that are dramatically different. Industries that are inherently B2C (e.g. Financial Services, Telecom, Retail, E-tail) discovered years ago that mastering consumer data is the only way to properly manage consumer demographic data that enables proper B2C sales and marketing processes.
HighPoint has developed the Payer Consumer Hub (“PCH”) on top of Informatica’s leading Master Data Management platform and deployed the solution to multiple healthcare payers. PCH is a premier platform to integrate internal data (CRM, membership, ancillary, etc.) with external data (e.g. syndicated data from companies such as Harte-Hanks or KBM Group) and improve B2C processes.