Digital

Stay on top of the latest Digital Marketing best practices

 

Innovation and continuous change are par for the course in both the Life Sciences and Healthcare industries. It’s no surprise that Digital Marketing for brands in these spheres is uniquely complex. A successful global COE model can be elusive. Faced with everchanging technology, channels and initiatives, enhancing Digital Services and Capabilities is a decidedly moving target.

 

Typical Digital Transformation Challenges:

 

  • Multiple brands operating in silos
  • Difficulty integrating multi-channel efforts for a unified customer experience
  • Lack of actionable and directional analytic insights
  • Limited reuse of custom-built websites and apps
  • Laying the right groundwork for digital initiatives in emerging biotech

 

 

We can assist you with developing:

 

  • Digital Strategy
    • Digital Center of Excellence
    • PM
    • Governance
  • Digital Marketing Platform and Services
    • Digital Services to build, integrate and support all channels: Website, Digital Sales Aids, Social, Mobile, Email Campaigns
    • Campaign Management
    • CMS
    • Portals
    • Consent Management
    • Digital Asset Management
    • CRM Integration
  • Digital Analytics
    • Google and CMS Analytics
    • Taxonomy & Tagging
    • Visualization
    • Data Integration

 

You need a partner that stays on top of the latest strategic and functional Digital Marketing best practices. HighPoint partners gain an edge on the competition by leveraging expertise that supports cost effective, flexible and scalable Digital Marketing solutions for Life Sciences and Healthcare. Contact Aleksandra Ilic to learn more.